How to Run Facebook Ads for Clients

This guide contains all the information you need to know when getting started with Facebook ads How to Run Facebook Ads for Clients or for your e-commerce brand in 2025. We’ll go over why you should use them, setting up your account, go-to ad strategy, and how to avoid bans and restrictions.

What Are Facebook Ads?

Facebook ads are a paid form of advertising on Meta’s platform. Businesses all over the world use Facebook to promote their products or services by delivering targeted content to their audience. These ads can appear in various places on Meta, including the user’s News Feed, Instagram Reels, Stories, and other locations within Meta’s ecosystem.

Why Use Facebook Ads?

Facebook’s user base includes over 3 billion users, offering an unparalleled opportunity to expose your product or service to a broad and diverse market. Despite perceptions that young people are moving away from Facebook, the majority still use the platform daily.

Setting Up Your Business Manager

Before running ads, set up your Business Manager. Your Shopify store must be built. Go to Meta Business Manager and click “Create an account.” Log in with your personal account, enter your business name and email, and click submit. Verify your email, and you’ll be taken to the Meta Business Manager.

Next, set up your Facebook Page. Go to Facebook, click on Settings > Pages, and create a new page for your business. Fill in the information, and you’re ready.

Setting Up Your Ad Account

Within your Business Suite or Manager, go to Settings > Ad Accounts and create a new account. Once set up, you’re ready to run ads.

Navigating Ads Manager

Don’t get overwhelmed by Ads Manager. Your account will look empty initially. Hit the “Create” button and select “Sales” as the objective, since you’re optimizing for conversions. Skip the next page and name your campaign as you prefer.

Campaign Settings

Ignore the “Special Ad Category” unless you’re in a restricted category like housing or employment. The objective remains “Sales.” You can enable or disable Advantage Campaign Budgets; beginners may prefer to keep it off initially.

Creating Your Ad Set

Name your ad set (e.g., “Ad Set 1”). Set the conversion event to “Purchase” and keep things simple. A daily budget of $20 per ad set is ideal. Start ads at midnight to allow a full day of distribution.

Creating the Ad

In the ad creation tab, preview your ad across placements. Link your Facebook Page and name your ad. Upload your creative (videos or images). Use “Shop Now” as the CTA, and insert your product’s landing page URL.

For testing, duplicate the ad set five times and run them inside a CBO campaign (Campaign Budget Optimization). Each ad set can be broad or target different interests (e.g., IKEA, Walmart, Target for a home decor product).

Avoiding Bans and Restrictions

Meta may restrict or ban accounts for policy violations. To avoid this:

Verify your Facebook account ID.
Enable two-factor authentication.
Avoid restricted product categories (e.g., healthcare, drugs, weapons, supplements).
Keep ad language appropriate.
Avoid sexualized content and questionable language or imagery.

Agency Accounts

Agency accounts offer benefits like:

Lower chances of bans and restrictions
Cheaper CPMs
Higher daily spending limits from day one

If interested, you can connect with providers through Discord communities.

Scaling Your Ads

Once you find a winning creative, use “surf scaling” increase the budget by 50-100% every hour until midnight, then reset to the original budget. Optimize your funnel with upsells, cross-sells, and bundles using apps like ReConvert.

Start collecting customer data using tools like SMSBump and Klaviyo. Hire virtual assistants for customer support using platforms like Upwork and Fiverr.

Use fulfillment tools like AutoDS to handle delivery, support, and product suggestions.

Retargeting and Lookalike Audiences

After a few hundred orders, create retargeting campaigns and build lookalike audiences to scale further.

Running ads is simple focus on your product, market, and brand. Use the information above to start Facebook Ads for clients the right way in 2025.

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